Reclassifying trademarks? Who knew you’d enjoy it?

Reclassifying trademarks can be monotonous, tedious work, yet it’s important that trademarks are reclassified as accurately as possible to be IP Office-compliant. Trademark reclassification is not always straightforward when you’re dealing with: specifications that have hundreds of different terms needing reclassification terms that are permitted across multiple classes punctuation issues (especially in older specifications before […]

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Change your game with AI-powered trademark software

It’s no secret that software improves the way we do our jobs, but in a world where we are constantly bombarded with new apps and tools, we often think it’s easier just to stick to what we know than to adopt new trademark software tools. In human behavior, this reluctance to accept technological change and […]

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Why we decided to offer free access to Sortify.tm Attorney

It’s been a pretty heavy week. Working from the hastily assembled trestle table in my makeshift home office, I can’t quite believe we’re only a few days into our month long New Zealand-wide lockdown. The last five days have passed in a blur of keeping up with colleagues, checking in with family, processing Covid-19 updates […]

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Changes to Nice 11 – What you need to know for 2020

  The 2020 version of the 11th edition of the Nice Classification came into effect in January. A number of changes (some significant) were made to Nice 11 – which may have you passed you by. We mentioned them in our earlier blog, The Ghosts of Nice 11’s Past, Present & Future, but thought it was worth fleshing them out here. Since 2013, […]

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