ABOUT SORTIFY.TM
Who built the world’s most advanced AI-powered trademark goods and services software for trademark attorneys?
Who are we?
Sortify.tm is the world’s most advanced A.I. and N.L.P. (natural language processing) based trademark productivity suite for managing all aspects of Nice 12 classification including goods and services descriptions.
The Sortify.tm team also developed the world’s first fully-automated assisted trademark filing portal, connected directly to an IP Office through an API – allowing trademark owners to enjoy real time assisted trademark filing.
Sortify.tm has a full time software development team of nine people, customers around the world, and has created a new product category in the trademark law space.
The Senior Team
CLAIRE FOGGO (Co-founder and CEO)
Claire is Sortify.tm’s CEO, and drives the direction of the company, as well as being the main point of contact with government departments and enterprise partners.
Claire has 20 years’ experience as a trademark lawyer in both the UK and New Zealand, and uses her expertise to help tailor the ever-evolving Sortify.tm products to our customers’ needs.
ALAN POTTER (Co-founder and Head of Innovation)
Alan is a cofounder of Sortify.tm, and our Head of Innovation. He is New Zealand Patent Attorney and with 25 years’ experience in trademarks,
Alan drives Sortify.tm’s innovation roadmap and is key to the ongoing development and refining of Sortify.tm’s countless machine learning systems.
Given his extensive experience in trademarks, he is one of the key domain experts who helps connect Sortify.tm’s AI with the real-world problems of trademark attorneys.
BLAIR LEIGHTON (CTO)
Blair is responsible for the technical oversight of Sortify.tm’s development team and the development of our deep learning, data mining and search algorithms.
With over a decade’s experience as a software engineer, Blair has expertise in an array of technologies, including machine learning/AI, Natural Language Processing (NLP), Data Mining, Hadoop, R, Java, PHP, SQL, Python, Linux/server administration DevOps and AWS.
ZANE ADAMS (Head of Product)
As an experienced trademark lawyer, Zane’s understanding of the unique painpoints experienced by trademark practitioners puts him in the ideal position to lead our product development, from Sortify Attorney to Online Registration.
Being an expert in international trade mark registration matters, Zane knows exactly how to create products that help users make the most of their day-to-day trademark work.
