Who built the world’s most advanced AI-powered trademark goods and services software for trademark attorneys? 

Who are we?

Sortify.tm is the world’s most advanced A.I. and N.L.P. (natural language processing) based trademark productivity suite – created via collaborative input from most of the team at New Zealand law firm Potter IP.

The Sortify.tm team also developed the world’s first fully-automated assisted trademark filing portal, connected directly to an IP Office through an API – allowing trademark owners to enjoy real time assisted trademark filing.Sortify.tm now has a full time software development team of nine people, customers around the world, and has created a new product category in the trademark law space. 

Sortify.tm continues to work with the Potter IP team to create amazing new software products for trademark lawyers and others.

The senior team

Alan Potter (Head of Product, Cofounder)

Alan is a cofounder of Sortify.tm, and our Head of Product.  A New Zealand lawyer with 25 years’ experience in trademarks, Alan drives Sortify.tm’s product roadmap and is key to the ongoing development and refining of Sortify.tm’s countless machine learning systems.

Given his extensive experience in trademarks, he is one of the key domain experts who helps connect Sortify.tm’s AI with the real-world problems of trademark attorneys.

Claire Foggo (CEO, Cofounder)

Claire is Sortify.tm’s CEO, and drives the direction of the company, as well as being the main point of contact with government departments and enterprise partners.

Claire has 20 years’ experience as a trademark lawyer in both the UK and New Zealand, and uses her expertise to help tailor the ever-evolving Sortify.tm products to our customers’ needs.

Blair Leighton (Senior development Manager)

Blair is responsible for the technical oversight of Sortify.tm’s development team and the development of our deep learning, data mining and search algorithms. 

With over a decade’s experience as a software engineer, Blair has expertise in an array of technologies, including machine learning/AI, Natural Language Processing (NLP), Data Mining, Hadoop, R, Java, PHP, SQL, Python, Linux/server administration DevOps and AWS. 

Narly Kalupahana (Customer Experience, Cofounder)

With over 20 years’ experience as a patent attorney and trademark attorney in both New Zealand and Hong Kong, and as a trademark examiner in New Zealand, Narly’s expertise ensures that the Sortify.tm Attorney tools are both indispensable and a delight for trademark attorneys to use.

Narly is responsible for customer experience, user testing and is also involved in interface design.

Zane Adams (Head of Sales)

As an experienced trademark lawyer, Zane’s understanding of the unique painpoints experienced by trademark practitioners puts him in the ideal position lead our sales team.  Zane also takes care of new customer demonstrations and onboarding.

Being an expert in international trade mark registration matters, Zane knows exactly how to make the most of the Sortify.tm Attorney Productivity Suite in day-to-day trademark work.


John is a globally renowned trademark lawyer, with over 45 years’ experience in intellectual property. 

 He was the 2016 Who’s Who Legal International Trademark Lawyer of the Year. His client portfolio of prestigious brands includes Hugo Boss, Gucci, Warner Bros, IKEA and the Disney Corporation.

At Sortify.tm, his focus is to ensure that trademark lawyers deliver the best possible service and efficiency to their clients.

Christelle Blanchet-Aissaoui (HEAD OF MARKETING)

Christelle is responsible for Sortify.tm’s marketing strategy and oversees all marketing activity. 

She brings two decades of international business experience, working for high-profile global companies in the technology and entertainment industries, including Movio, the world leader in marketing data analytics for the film industry. She has a special interest in innovative tech start-ups, establishing them as industry influencers.