Who built the world’s most advanced AI-powered trademark goods and services software for trademark attorneys? 

Who are we?

Sortify.tm is the world’s most advanced A.I. and N.L.P. (natural language processing) based trademark productivity suite – created via collaborative input from most of the team at New Zealand law firm Potter IP.

The Sortify.tm team also developed the world’s first fully-automated assisted trademark filing portal, connected directly to an IP Office through an API – allowing trademark owners to enjoy real time assisted trademark filing.

Sortify.tm now has a full time software development team of nine people, customers around the world, and has created a new product category in the trademark law space. Sortify.tm continues to work with the Potter IP team to create amazing new software products for trademark lawyers and others.

The team

Alan Potter (Head of Product, Cofounder)

Alan is a cofounder of Sortify.tm, and our Head of Product.  A New Zealand lawyer with 25 years’ experience in trademarks, Alan drives Sortify.tm’s product roadmap and is key to the ongoing development and refining of Sortify.tm’s countless machine learning systems.

Given his extensive experience in trademarks, he is one of the key domain experts who helps connect Sortify.tm’s AI with the real world problems of trademark attorneys.

Claire Foggo (CEO, Cofounder)

Claire is Sortify.tm’s CEO, and drives the direction of the company, as well as being the main point of contact with government departments and enterprise partners.

Claire has 20 years’ experience as a trademark lawyer in both the UK and New Zealand, and uses her expertise to help tailor the ever-evolving Sortify.tm products to our customers’ needs.

Blair Leighton (Head of R&D)

As Head of the Research and Development Team, Blair oversees a full time software development team of nine, and is responsible for Sortify.tm’s platform and AI engine. With over 10 years of software development experience he is passionate about everything technical.


Narly Kalupahana (Customer Experience, Cofounder)

Narly has worked as a patent attorney and trademark attorney in both New Zealand and Hong Kong for 20 years, and as a trademark examiner in New Zealand. 

At Sortify.tm, Narly is responsible for customer experience, user testing and is also involved in interface design. He was also central to the building of Sortify.tm’s first online trade mark filing platform.

Having spent his entire working life in the IP world, he uses his professional experience to ensure that the Sortify.tm suite of tools is both indispensable to trade mark attorneys, and a delight to use.

Zane Adams (Head of Sales)

As an experienced trademark lawyer, Zane’s understanding of the unique painpoints experienced by trademark practitioners puts him in the ideal position lead our sales team.  Zane also takes care of new customer demonstrations and onboarding.

Being an expert in international trade mark registration matters, Zane knows exactly how to make the most of the Sortify.tm Attorney Productivity Suite in day-to-day trademark work.