Who built the world’s most advanced AI-powered trademark goods and services software for trademark attorneys? 

Who are we?

Sortify.tm is the world’s most advanced A.I. and N.L.P. (natural language processing) based trademark goods and service automation system – created via collaborative input from most of the team at New Zealand law firm Potter IP.

The Sortify.tm team also developed the world’s first fully-automated assisted trademark filing portal, connected directly to an IP Office through an API – allowing trademark owners to enjoy real time assisted trademark filing.

Sortify.tm now has 4 full time software developers, customers around the world, and has created a new product category in the trademark law space. Sortify.tm continues to work with the Potter IP team to create amazing new software products for trademark lawyers and others.

The team

Alan Potter (CTO, Cofounder)

Alan is a cofounder of Sortify.tm, and our Chief Technology Officer.  A New Zealand lawyer with 25 years’ experience in trademarks, Alan drives Sortify.tm’s product roadmap and is key to the ongoing development and refining of Sortify.tm’s countless machine learning systems.

Given his extensive experience in trademarks, he is one of the key domain experts who helps connect Sortify.tm’s AI with the real world problems of trademark attorneys.

Claire Foggo (CEO, Cofounder)

Claire is Sortify.tm’s CEO, and drives the direction of the company, as well as being the main point of contact with government departments and enterprise partners.

Claire has 20 years’ experience as a trademark lawyer in both the UK and New Zealand, and uses her expertise to help tailor the ever-evolving Sortify.tm products to our customers’ needs.

Blair Leighton (Head of R&D)

As Head of the Research and Development Team, Blair oversees all areas of Sortify.tm’s development activities, and is responsible for Sortify.tm’s platform and AI engine. With over 10 years of software development experience he is passionate about everything technical.

When he is not on the computer he ‘s hanging out with family & friends or at the squash club.


Narly Kalupahana (Cofounder)

Narly has worked as a patent attorney and trademark attorney in both New Zealand and Hong Kong for 20 years, and as a trademark examiner in New Zealand. Narly does a little bit of everything in Sortify.tm – customer demos and support, user testing, and interface design, as well as keeping the website running.

Having spent his entire working life in the IP world, he uses his professional experience to ensure that the Sortify.tm suite of tools is both indispensable to trade mark attorneys, and a delight to use.

Zane Adams

Zane is an experienced trade mark lawyer, with a special interest in both helping startups and assisting his clients secure trade mark registrations in tricky jurisdictions. In the Sortify.tm team, Zane takes care of in-person demos, customer support, and advanced user testing.

Being an expert in international trade mark registration matters, Zane knows exactly which of the various Sortify.tm tools is the most useful for any given jurisdiction.