The impact of Covid-19 on pre-approvied goods and services lists for face masks

With the steep growth in manufacture and sale of Covid-19-related products, IP offices have proactively taken steps to clarify which classes these emerging goods and services fall into, depending on their specific use or purpose. Trademark registries across the globe have deleted pre-approved goods and services which were deemed too vague and added a bunch of new, more specific ones.

To take an obvious example, who would have thought that something like “face masks” would fall into so many different Nice classes! But depending on the nature of their use, “face masks” might be accurately classified into a number of different classes. We plugged this term into our “Draft Global Spec” tool to see what pre-approved terms pop up around the world:

It goes to show that applicants and their advisors need to think carefully when preparing the relevant trademark specifications to make sure they get the right protection – PPE manufacturers don’t want to end up with a registration covering cosmetic facial masks when their key products are more likely to be protective face masks for medical use.

Using IP Office pre-approved  goods and services terms reduces the risk of examiner objections and potentially improves the level of protection that a trademark registration provides.

It’s commendable that IP offices are providing clarity to trademark applicants and their advisors by removing unclear or vague terms (eg. “facial masks”) from their pre-approved lists and adding more specific ones, such as “sanitary masks for virus isolation purposes”.

As an example, the Canadian IP Office has listed twelve new kinds of masks as pre-approved goods in Class 10:

ClassPre-approved goods added
10sanitary masks worn to cover the nose and mouth to prevent the spread of infection
10sanitary masks for protection against viral infections
10sanitary masks for virus isolation purposes
10disposable sanitary masks for protection against viral infections
10reusable sanitary masks worn to cover the nose and mouth to prevent the spread of infection
10sanitary masks made of cloth for virus isolation purposes
10protective breathing masks for protection against viruses and germs
10sanitary face masks for protection against viral infections
10cleanroom face masks
10sanitary masks worn to cover the nose and mouth to prevent the spread of infection
10personal protective face shields for medical use
10sanitary face shields for protection against viruses and germs for personal use

The USPTO has deleted 11 previously-listed “face masks” or “facial masks” falling across four classes which are arguably not sufficiently specific:

ClassPre-approved goods deleted
3facial masks 
9facial masks 
9face-protection shields 
9protecting masks 
9facial masks 
9face-protection shields 
9protection masks 
9oxygen masks not for medical use 
9respiratory masks for non-medical purposes 
25knit face masks 
28paper face masks

In place of these, the following 34 more precise descriptions of types of face masks (spanning five classes) have been added:

ClassPre-approved goods added
3facial sheet masks for cosmetic use 
3cosmetic facial masks 
9protective face masks for the prevention of accident or injury 
9personal protective equipment (ppe), namely, safety goggles 
9personal protective equipment (ppe), namely, protective work gloves 
9respiratory masks for the prevention of accident or injury 
9protective industrial respiratory masks 
9face shields for protection against fire 
9protective industrial face shields
9bullet-resistant face masks 
9safety equipment, namely, high altitude breathing apparatus
9aviation oxygen masks
9protective industrial face masks 
9bullet-resistant face shields
9self-contained breathing apparatus (scba) 
9respirators for the prevention of accident or injury 
9protective industrial respirators 
10surgical scrub hats featuring fashion prints
10fashion masks being sanitary masks for protection against viral infection 
10face shields for dental use 
1010 personal protective equipment (ppe), namely, face shields for use in the medical and dental fields 
1010 personal protective equipment (ppe), namely, masks for use by medical personnel 
10face shields for medical use
10disposable sanitary masks for protection against viral infection
10reusable sanitary masks for protection against viral infection
10sanitary masks made of cloth for protection against viral infection
10face coverings being sanitary masks for protection against viral infection 
10face covers being sanitary masks for protection against viral infection 
10sanitary masks for protection against viral infection 
25knit face masks being headwear 
25face coverings being niqabs 
25fashion masks being ski masks 
28paper face masks being playthings 
28face masks being playthings 

For most of the world, the Coronavirus pandemic has been a sour experience, but as the saying goes, “When life gives you lemons, make lemonade.” 

If you are applying for trademarks on behalf of a business which has seen an upturn in its products or services due to the Covid-19 pandemic, you may wish to check the updated lists of pre-approved goods and services in each country to ensure that their new trademark application doesn’t also turn into a lemon!

The Sortify.tm Attorney trademark productivity suite uses the power of artificial intelligence to deliver an up-to-date, country-specific list of pre-approved goods in a flash. You can easily check goods and services, prepare draft specifications and send them to your clients in a flash.   


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