Leading international law firm now using the Sortify.tm Attorney trademark productivity software suite in Canada

Sortify.tm, the New Zealand legal tech start-up disrupting the way the trademark industry operates, announced today that Gowling WLG, a leading global law firm and home to one of the world’s most highly regarded IP practices, now uses the world’s most advanced AI-based trademark productivity software, Sortify.tm Attorney, in its Canadian trademark practice.

For over 125 years, Gowling WLG has been helping the world’s top organizations maximize their intellectual property and protect what makes them unique. They help their clients overcome every challenge on the way to market by strategically defending and enforcing their intangible and invaluable assets. Aligned with their clients’ forward-thinking mindset, Gowling WLG embraces a culture of innovation and is committed to finding efficient solutions that meet the specific needs of their clients’ businesses.

Shelagh Carnegie, partner and leader of Gowling WLG’s Canadian Trademarks Group, says: “We’re always looking for new ways to empower members of our team to lead in their practices and provide the best possible client service in the most cost-effective way. Sortify.tm Attorney helps our trademark professionals accomplish just that – all while delivering the highest level of quality, consistency, and compliance for all our specifications.”

Built by trademark attorneys for attorneys, Sortify.tm Attorney allows trademark professionals to carry out everyday tasks smarter and faster across all stages of the trademark process – pre-filing, filing, examination and registration – thanks to proprietary machine learning algorithms that identify the level of similarity and relatedness between any goods or services in a trademark context.

Claire Foggo, CEO of Sortify.tm, concludes: “The IP team at Gowling WLG Canada is a delight to work with. They value innovation as much as we do, and understand how to best leverage our technology for the benefit and satisfaction of their team and clients.”

About Gowling WLG

With more than 1,400 legal professionals in 19 cities worldwide, Gowling WLG provides clients with in-depth expertise in key global sectors and a suite of legal services at home and abroad. Gowling WLG sees the world through our clients’ eyes, and collaborates across countries, offices, service areas and sectors to help them succeed, no matter how challenging the circumstances.

Website: www.gowlingwlg.com

Linkedin: Gowling WLG

About Sortify.tm

Sortify.tm is a fast-growing New Zealand-based legal tech start-up, born out of boutique intellectual property law firm Potter IP. Empowering IP offices, trademark attorneys and registrants with innovative solutions, Sortify.tm is transforming the way the trademark industry manages the trademark registration lifecycle. Sortify.tm Attorney is the world’s only AI-based trademark productivity software suite, enabling trademark lawyers and their teams to improve across all stages of the trademark process – pre-filing, filing, examination and registration. DIY Trademarks is a leading online trademark filing platform for direct registration in Asia Pacific and New Zealand’s fourth largest filer of trademarks.

Website: www.sortify.tm

Linkedin: Sortify.tm